Blog  >  HAWAIIAN AIRLINES GROUND SERVICE VEHICLE PROJECT
  1. HAWAIIAN AIRLINES

    HAWAIIAN AIRLINES

  2. HAWAIIAN AIRLINES

    HAWAIIAN AIRLINES

  3. HAWAIIAN AIRLINES

    HAWAIIAN AIRLINES

  4. HAWAIIAN AIRLINES

    HAWAIIAN AIRLINES

  5. HAWAIIAN AIRLINES

    HAWAIIAN AIRLINES

  6. HAWAIIAN AIRLINES

    HAWAIIAN AIRLINES

  7. HAWAIIAN AIRLINES

    HAWAIIAN AIRLINES

  8. HAWAIIAN AIRLINES

    HAWAIIAN AIRLINES

  9. HAWAIIAN AIRLINES

    HAWAIIAN AIRLINES

  10. HAWAIIAN AIRLINES

    HAWAIIAN AIRLINES

  11. HAWAIIAN AIRLINES

    HAWAIIAN AIRLINES

  12. HAWAIIAN AIRLINES

    HAWAIIAN AIRLINES

  13. HAWAIIAN AIRLINES

    HAWAIIAN AIRLINES

  14. HAWAIIAN AIRLINES

    HAWAIIAN AIRLINES

  15. HAWAIIAN AIRLINES

    HAWAIIAN AIRLINES

  16. HAWAIIAN AIRLINES

    HAWAIIAN AIRLINES

  17. HAWAIIAN AIRLINES

    HAWAIIAN AIRLINES

  18. HAWAIIAN AIRLINES

    HAWAIIAN AIRLINES

  19. HAWAIIAN AIRLINES

    HAWAIIAN AIRLINES

  20. HAWAIIAN AIRLINES

    HAWAIIAN AIRLINES

  21. HAWAIIAN AIRLINES

    HAWAIIAN AIRLINES

  22. HAWAIIAN AIRLINES

    HAWAIIAN AIRLINES

  23. HAWAIIAN AIRLINES

    HAWAIIAN AIRLINES

HAWAIIAN AIRLINES GROUND SERVICE VEHICLE PROJECT

Info

  1. Author:
  2. Posted: September 27, 2014
  3. Updated: September 27, 2014
  4. Categories: Blog, Projects and Events

POW! WOW! is always looking for new and exciting ways to showcase artists and their art and this time they partnered with Hawaiian Airlines to paint their ground service vehicles including service trucks, push-backs, plane tugs, baggage belt loaders, and baggage carts.

Kamea Hadar, co-lead director of POW! WOW! said: “The vehicles gave us an interesting and challenging canvas for us to work with, and we hope to turn the project into an on going one where we can bring in more of our artists to express themselves on this new medium. This project aims to highlight how Hawaiian Airlines bridges cultures and people, giving Hawaiian Airlines employees and passengers alike a visual representation of the hub of culture that is modern Hawaii and how Hawaiian Airlines helps to facilitate these cultural exchanges. Much like how POW! WOW! has taken forgotten buildings and brought new life to them with murals, we hope to bring attention and color to the sometimes overlooked machinery, the hundreds of employees working around the clock at the airport, and to promote safety on the runway. “

Kamea Hadar and Jasper Wong, who co-direct POW! WOW!, worked with a team of artists including owner/creative director of Fitted Hawaii Keola Rapozo, Jared Johnston, Christina Delima, Defer, and Jeff Gress to cover the vehicles. Keola’s famous ‘island camo’ pattern, a camouflage-inspired motif made up of the silhouettes of the Hawaiian Islands was painted over many of the vehicles. The pattern emphasizes how Hawaii is composed of many islands that collectively make up the great state, and how like the pattern Hawaiian Airlines brings all of the islands together. The ‘island camo’ also had a secondary meaning with the usually concealing design instead being used in this case to bring attention to the vehicles. The disruptive pattern highlights Hawaiian Airlines new safety initiatives to avoid onsite accidents and promote worker safety with brightly painted vehicles. Adding to this is the reflective “hunter” or “safety” orange accents, a common accent for hunters camouflage.

Defer and Kamea Hadar collaborated on a portrait of Bailey Rapozo (Keola’s wife) on the side of a large hydraulic service truck. Kamea Hadar said that “she is an interpretation of the Pualani, the female figure that makes up the Hawaiian Airlines Logo. My Pualani looks up and to the left to not only interact with the plane and its passengers, but also to check out the original Pualani on the tail of the plane. Also, instead of wearing a flower on her ear like the original our Pualani sports a haku which Defer painted. The haku, or Hawaiian Headdress, gives the feeling that it’s a special occasion.” Defer also collaborated with Jeffery Gress on a deconstructed camo on the opposite side of the truck. Jeff also added his hand-painted lettering and on many of the vehicles.