A clothing brand composed of vintage-modern menswear and Mod-vibed dresses is the brainchild of photographer and collage artist, turned self-taught fashion designer, Roberta Oaks. A Missouri native and country-girl at heart, Oaks’ artistic roots date to her farmhouse childhood and hippie parents.
Inspired by her simple retro lifestyle, her vintage car, mid-century modern Hawaiian design and architecture, and a deep appreciation for traveling and culture, the Roberta Oaks brand recalls the fabulous 60′s in vibe, but with an up-to-date, modern fit and aesthetic. Fun print and color combos are shaped into clean lined, modern silhouettes.
Roberta Oaks is known locally as the brand who brought “modern” to men’s Aloha wear. Today her menswear brand stands strong in Hawaii as the number one go to for a sharp fitting and locally made Aloha shirt and is highly sought after by international visitors from Australia and Japan.
The brand was born in 2004 and expanded to include menswear and a storefront in 2009. RO has a strong belief in keeping things local and produces everything on island, here in Honolulu.
When not designing or running her shop, RO can be found playing in nature.